We had a fantastic time today at the Direct Commerce Association (DCA) Annual Summit. A big thank you to Jane Revell-Higgins Higgins and Victoria Revell-Higgins for the invitation to present to your audience.

The summit highlighted a significant opportunity for businesses in the direct commerce space to embrace sustainability. With much of the event focusing on driving sales in an increasingly challenging market, we shared our insights on how businesses can start their sustainability journey and hosted a roundtable discussion exploring how businesses can leverage sustainability to attract eco-conscious customers, drive brand loyalty, and unlock new market opportunities.

We thoroughly enjoyed hearing from brands on how they’re approaching sustainability and having meaningful discussions on topics including:

Understanding Your Customers: What matters most to them? Is it reducing waste, measuring emissions, or avoiding human rights impacts?

Simplifying Sustainability Communication: Avoid overcomplicating messages. Be specific, clear, and simple when talking to your customers.

Marketing Benefits: Use data to measure the effectiveness of sustainability across your marketing channels.

Adding Value and Inspiring Through Sustainability: Celebrate good news stories while being transparent about challenges.

Get in touch to find out more about how B·ABLE can support your business in embracing sustainability.

#sustainability
#directcommerce
#greenmarketing
#businessgrowth