the future of sustainability campaigns

24 February 2024

A huge shoutout to Joss Ford, Chloe Tuck Emma Blake Morsi from Enviral and Adrian Ma from Fanclub PR for hosting an incredible event on the future of sustainability campaigns last night! It was so exciting to gather with so many passionate individuals under one roof ✨✨ 
 
Thanks to all of the speakers who shared their inspiring stories and honest experiences of working in the sustainability communications space:  
 
🥛
Shaunagh Duncan from Oatly 
🚌
Nathan Hatch from Hitachi ZeroCarbon 
🌊
Micah Douglas from OceanSaver 
🚽
David Titman from Who Gives A Crap 
🧥
Lawrence Stafford from Finisterre  
📱
Kate Hinton from Material Focus 
 
Here’s our top takeaways from the event:

Use simple and inclusive language when talking about sustainability to make your message accessible to everyone and easily understandable. This will help to inspire a broader range of people to engage with your sustainability initiatives. 

Be proactive, honest and have integrity in your communications, these principles underpin meaningful sustainability communications, helping to build brand authenticity and create a genuine connection with your audience.

Have the courage to be loud and bold to stand out in the crowd, and don’t shy away from making strong statements about your commitments and actions. Attracting attention through your campaigns can encourage others to take action, creating a collective impact that goes beyond your immediate network. 

Focus on building relationships and trust to increase the success of your sustainability campaigns, engage with your audience on a personal level and showcase the human side of your sustainability efforts to build genuine connections and create a strong community of supporters.  
 
We’re already looking forward to the next event! 
 
#sustainability  
#communications

Previous
Previous

Nature on The Board

Next
Next

Nature Glossary