“Beauty must focus on the trinity of technology, biodiversity and social impact – defined by innovation.” Amy Nelson-Bennett-Bennett, CEO Positive Luxury

Earlier this year Positive Luxury released their Future of Beauty & Fragrance Report. The report is a fantastic resource shining a light on the top opportunities for the industry, focusing on biotech, biodiversity, carbon positive solutions, and inclusivity.

It highlights work being done by inspirational brands including SEABODY Miller Harris, AIR COMPANY LanzaTech S'able Labs.

The overarching message is clear: brands must be brave, embrace innovation, or risk being left behind.

WHAT TO DO NEXT?

💡Invest in innovation – Enhance your ingredients and packaging

🌱Remember that less is more – Streamline your range

🔍Know your source – Trace your materials to reduce their impact

🌈Inclusivity is key – Take a positive approach to preventative skincare

✅Validate your claims – Obtain certifications and communicate authentically

🔗 Discover more in the report here: https://www.positiveluxury.com/2024/02/14/the-future-of-beauty-fragrance/#:~:text=How%20can%20the%20luxury%20beauty,you%20need%20to%20know%20about.

#sustainablebeauty
#positiveluxury
#sustainability