Have you heard of driving transparency through digital product passports? 🛂

Digital product passports (DPPs) serve as digital identities for physical products, containing crucial data such as a products origin, materials, environmental impact, supply chain and disposal guidelines.

They improve transparency, sustainability, traceability, product quality and safety, regulatory compliance, and can empower consumers to make better purchasing decisions and help to facilitate the shift to a circular economy.

Legislation in the EU will require brands to start sharing digital product passports for products including batteries and vehicles, textiles, electronics and ICT, furniture, plastics, construction, and chemicals. The implementation timeline for this legislation is yet to be confirmed but will likely run from 2026-2030.

It’s time to start preparing DPPs for your products now if you haven’t already ⏳

WHO’S DOING IT WELL

The team at Monica Vinader Ltd, headed up by Katie Richards have committed to 75% of their full collection having a product passport by 2025. They already have 227 traceable styles, which use blockchain technology to track and record supply chain information via a shared digital database.

Their product passport allows customers to trace through the product journey seeing where each stage of production is carried out – enhancing transparency, compliance and consumer trust.

Explore their traceable products here: https://www.monicavinader.com/shop/product-passport

#DPP
#digitalproductpassport
#traceability