With 80% of consumers willing to pay more for sustainably produced or sourced goods, how is your brand positioning itself to benefit from this shift?

According to PwC's 2024 Voice of the Consumer Survey, consumers are willing to spend an average of 9.7% more on sustainable products despite cost-of-living pressures.

The survey highlights that almost nine-in-ten consumers experience the effects of climate change daily, driving a preference for sustainable consumption. Brands must balance affordability and environmental impact while enhancing digital engagement, as 46% of consumers now purchase directly through social media.

You can find the full survey findings here: https://www.pwc.com/gx/en/issues/c-suite-insights/voice-of-the-consumer-survey.html

Is your brand ready to meet this growing demand for sustainability? Let's discuss how we can make a positive impact together.

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#consumertrends
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