coachtopia - circular fashion
21 May 2024
Revolutionising the world of circular fashion 👜
"Circularity requires us to reimagine not just the product lifecycle but the relationship between brand, planet and consumer” Joon Silverstein - Head of Coachtopia, Coach
Coachtopia is a collaborative lab for innovation within Coach, founded with a mission to accelerate the transition towards a circular economy in fashion by rapidly prototyping new products, processes and ideas.
Coachtopia enables their team to step outside traditional processes and ways of thinking - allowing them to take risks, experiment, prototype new approaches and think about circularity in a whole new, systemic way.
Their philosophy? To begin with what already exists.
Coachtopia is transforming and reversing the way they think about design by starting with the materials and waste that already existing and create beautiful products from that, minimising the impact of their products.
Coachtopia's commitment to circularity is evident in every stitch:
♻️ Recycled leather, textiles, polyester and plastic are a key part of their products
📦 Packaging is made from recycled cardboard and paper and printed with Algae ink, which uses pigments produced by renewable algae instead of petroleum based alternatives
✂️ Upcrafted leather is made from Coach production waste i.e. the scraps left over after Coach bag patterns are cut
🐄 Regenerative leathers are sourced from farms that use regenerative agriculture practices, such as grazing management and crop rotation to increase biodiversity and soil health
The future of fashion isn't just in design and the latest trends — it's all about the ethos of brands and how they use their platform and products to address social and environmental issues.
We’d love to see more brands making circular solutions a core part of their vision.
#circularfashion
#coachtopia
#sustainability