Did you know that a single 30ml bottle of CHANEL No. 5 perfume contains over 1,000 flowers? 🌸🌻🌷

In the beauty industry, where natural ingredients are pivotal in creating exquisite products, ensuring traceability of ingredients is crucial. Understanding the journey of each ingredient back to its source helps mitigate risks associated with material sourcing and presents incredible opportunities for brands to enhance transparency and collaborate with growers and suppliers to improve their practices, such as enriching soil health, fostering crop diversity, and restoring landscapes.

Certain ingredients, like vetiver, are cultivated in limited global regions, exposing supply chains to environmental and social risks. Building robust relationships throughout the supply chain is an essential part of sustainable sourcing, and helps to reduce risks around supply disruption as well as improving ingredient quality as the health of soil and ecosystems directly influences product performance.

Here are three beauty brands leading the way:

Emma Lewisham have traced 100% of their ingredients back to source, known as their 'farm to face' approach. Explore their commitment to natural ingredients here.


L’OCCITANE Group and Melvita Official have achieved 81% traceability of raw material volumes to the plant’s country of origin. They prioritise their iconic ingredients, supporting local producers in transitioning to regenerative practices and obtaining Fairtrade certification. Learn more about their natural ingredient initiatives here.

Groupe Clarins, through their Clarins T.R.U.S.T tool, have traced over 60 plants and 50 products in 2023, leveraging blockchain technology to ensure 100% certified traceability. Explore their range of traceable products here.

Do you know where your raw materials are coming from? 🌍

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#rawmaterials
#sustainability